Brand Jam Contest


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Thanks to everyone who voted. Voting is now CLOSED.

Find out who won!


While Hershey's commercials, print advertisements and brand slogans emphasize joy and happiness, farmers in West Africa who produce the majority of the world's cocoa continue to live in poverty. The cocoa industry has been plagued for years by abusive child labor, forced labor and trafficking. Currently, Hershey lags behind its competitors in sourcing cocoa that has been certified by independent, third parties to meet international labor rights standards.


The Hershey Brand Jam contest encouraged individuals to make mock Hershey Ads that reveal the reality behind Hershey chocolate products.


Vote for your favorite submissions today! Deadline to vote is April 26th.


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Add me to the following list(s):
  • Global Exchange Fair Trade Campaign list
  • Green America's Fair Trade Alliance
  • International Labor Rights Forum list

Pick your favorite mock tagline

Mock Taglines

Pick your favorite mock commercial

Mock Commercials - View the video links below:

Pick your favorite mock ad

Mock Ads

Ad #1: "Children Behind Bars" - by Jason Pearson [enlarge]



Ad #2: "Our Blood Sweat & Tears" by Beth Bair [enlarge]



Ad #3: "Tainted Smiles" - by My-Eisha Wicks [enlarge]


  
Ad #4: "Kids in the Cocoa Field" by Janet Larsen [enlarge]

 
Ad #5: "Hershey's F.L.O.P.s" by Matt Ramsden [enlarge]


Ad #6: "Kisses Cry" by Heather Snyder [enlarge]



Ad #7: "Kiss Off!" by Jason Pearson [enlarge]


Ad #8: "Wrong Way to Make a Reese's" by Matt Ramsden [enlarge]