Tell Macy’s to say no to Dirty Gold this Valentine's Day
Urge Macy's to adopt the Golden Rules
for more responsible mining!
Macy's is famous for its splashy New York Times ads around Valentine's Day. Unfortunately, Macy's has a dirty little secret that it isn't advertising: its sparkly jewelry may be tarnished by human rights abuses and toxic chemicals.
Jewelry demand accounts for 70% of newly mined gold. So far, 90 leading jewelry retailers have pledged to keep irresponsibly mined gold off their shelves.
But Macy's refuses to join these retailers and clean up its gold supply chain.
People buy jewelry as a token of affection for their loved ones. But is your token of love contaminated with dirty gold?
TAKE ACTION: Tell Macy's you don't want to tarnish your love with dirty gold! Urge CEO Terry Lundgren to sign the Golden Rules now!
Read the sample letter at right.
Personalize the letter and subject header -- personalized messages have much greater impact.
Click "Send Your Message" to send your letter via email to Macy's CEO Terry Lundgren
On the next page, spread the word by Facebook, Twitter and/or email.