Campaign for a Commercial-Free Childhood

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Please encourage others to tell Nickelodeon and Burger King to pull this egregious ad by filling out the form below and sending it to friends and family.

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Subject * Tell Nick and Burger King: SpongeBob and Sex Don't Mix

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I thought you would be interested in this new action from the Campaign for a Commercial-Free Childhood.

Nickelodeon and Burger King have reached a new low. They’ve partnered to produce a new, highly sexualized, ad for a Burger King SpongeBob SquarePants kids meal.

The commercial, features The King singing a remix of Sir Mix-A-Lot’s  “Baby Got Back” with the new lyrics “I like square butts and I cannot lie.”  The ad shows images of The King singing in front of women shaking their behinds for the camera intercut with images of SpongeBob dancing along.  The King even measures the behind of one of the woman who has stuffed a phonebook under her dress.

It’s harmful enough when a beloved media icon advertises junk food to children, but it’s utterly reprehensible for SpongeBob to promote the objectification of women through sexualized stereotypes.

Please take a moment to view the ad for yourself at http://www.commercialfreechildhood.org/pressreleases/spongebobburgerking.html.  If you agree with me that this is an egregious way to advertise a kids meal –or anything--to children, tell Nickelodeon and Burger King to immediately pull this commercial off the air by visiting http://salsa.democracyinaction.org/o/621/t/6725/campaign.jsp?campaign_KEY=27008.

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