Thongs for 10-year-olds that say “eye candy.” Shirts with slogans like “Who needs brains when you have these?” and “Do I make you look fat?” Ads touting group sex to sell clothing to teens and preteens. When it comes to sexualizing children, Abercrombie & Fitch is among the worst corporate offenders.
That’s why it’s so egregious that Nationwide Children’s Hospital in Columbus, Ohio is planning to rename its emergency room The Abercrombie & Fitch Emergency Department and Trauma Center in exchange for a $10 million donation. These naming rights will entwine an institution of healing with a company whose advertising is notorious for undermining children's wellbeing and will promote the exploitive Abercrombie brand to children in a hospital setting.
Please take a moment to tell Nationwide Children's Hospital not to sell naming rights to Abercrombie and Fitch.
Your letter will be sent to:
- Steve Allen MD, Chief Executive Officer
- Rick Miller, President and Chief Operating Officer
- J. Terrance Davis MD, Interim Chief Medical Officer
- Michael Brady MD, Physician-In-Chief and Chairman of the Dept. of Pediatrics
- Abigail S. Wexner, Chairman, Board of Directors