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In this issue:
Who Will Win the Dreaded TOADY? Vote Now for the Worst Toy of the Year!
Votes are pouring in for CCFC’s 2011 TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. Created to highlight troubling toy trends, the TOADYs are CCFC’s tongue-in-cheek response to the Toy Industry Association of America’s annual TOTY (Toy Of The Year) Awards. We have selected five "exceptional" finalists, culled from industry “hot toy” lists and the multitude of 2011 toys promoting violence and/or precocious sexuality and/or branded entertainment and/or electronic wizardry at the expense of children's creative play.
Preliminary tallies show an extremely close vote, so make sure your voice is heard! Voting ends on November 28, so vote today—and don’t forget to lobby friends and family to vote for your candidate. The winner will be announced on November 30.
CCFC in the News
In case you missed it:
- CCFC’s Susan Linn had a most unusual and creepy stalker. Learn more in this American Prospect profile.
- In an op-ed for USA Today, CCFC’s Josh Golin shows why banning food marketing to kids is the best way to improve their diets.
- And Adweek talks to Susan in a disturbing look at how advertisers target infants and toddlers.
Pizza is a Vegetable?
You may have heard that Congress weakened the USDA’s proposed school nutrition standards so a slice of pizza will continue to be credited as a serving of vegetables in school meals. Find out how and why in this great piece by CCFC Steering Committee member Michele Simon, which includes a familiar tale of industry pressure and lawmaker acquiescence. And if you’re as disturbed about it as we are, join our friends at the Center for Science in the Public Interest and express your disappointment to Congress.
Screen-Free Childcare Providers: Tell Your Story
First Lady Michelle Obama’s Let’s Move Child Care initiative is hosting a Webinar on reducing children’s screen time in childcare settings. The National Association of Child Care Resource and Referral Agencies (NACCRRA) wants to feature providers from family daycare centers and center-based care who have successfully eliminated screen time, or now use almost no screen time for the children in their care. If you or a childcare provider you know would like to participate, please email us at firstname.lastname@example.org with your contact information and we’ll pass it on.
Recommended Viewing: The Truth About New Bauducco Snacks
Our friends at Instituto Alana in Sao Paulo, who are spearheading the movement to reclaim childhood from corporate marketers in Brazil, transformed a candy commercial into a call for parents to stop buying products advertised to children.
To see the new commercial, visit http://www.youtube.com/watch?v=ImnoTew3P5k.
CCFC's Guide to Commercial-Free Holidays
The annual blitz of holiday advertising already is in full swing, so it’s not too early to download your free copy of CCFC's Guide to Commercial-Free Holidays. The guide features tips from leading activists, authors, and educators for reclaiming the holidays from corporate marketers.
Contributors include Enola Aird, Lyn Mikel Brown, Nancy Carlsson-Paige, Nathan Dungan, Nancy Gruver, Allen Kanner, Tim Kasser, Joe Kelly, Annie Leonard, Diane Levin, Karen Lewis and Susan Linn.
In the CCFC Blog
We’re pleased to be joined by our newest blogger, Brandy King, of Knowledge Linking. After spending the last eight years researching children and media, Brandy is raising her own two young boys in our media-saturated and commercialized world. Brandy’s first two posts: “Why do you ‘bother’ living commercial-free?” and "But Mama, just buy one at the store" have already spurred great discussions. We hope you’ll join the conversation.
Also in the blog: Josh Golin asks why Channel One Promotes "Not Safe For School" Pics in Schools and Michele Simon looks at the latest horrifying marketing from PepsiCo.
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