Save the Lorax!
For over forty years, Dr. Seuss’ The Lorax has been a clarion call for conservation. But now the book’s powerful message is in danger of being crushed by a real-life landslide of corporate greed.
This Friday, Universal Pictures’ The Lorax arrives in theaters—with dozens of corporate tie-ins. While the story teaches children to conserve the earth’s finite resources, these partnerships use the Lorax to promote everything from Mazda’s CX-5 SUV, the only car with the “Truffula Seal of Approval,” to IHOP pancakes to Pottery Barn Kids furniture.
Please stand up to those who have hijacked the Lorax’s message and signing our pledge to shun all of the movie’s cross-promotions. (Click here for a list of the companies with which we’ll be sharing the pledge.)
Learn more about this campaign
It is both cynical and hypocritical to use a beloved children’s story with a prescient environmental message to sell kids on everything from SUVs to pancakes. The Lorax in Dr. Seuss’ classic children’s book has more integrity than his current incarnation as the animated darling of Madison Avenue. If the original, notoriously reclusive Lorax ever agreed to appear in a film, he would say a resounding “NO” to any commercial tie-ins. He would help children curb their consumption instead of promoting a slew of “greener” products. He would tell corporations to stop bombarding kids with materialistic messages. He would never immerse children in the false corporate narrative that we can consume our way to everything, from happiness to sustainability.
My family will celebrate the Lorax’s timeless message by enjoying the classic story – and shunning all Lorax-themed merchandise and promotions.
|3608||Thu Aug 08 23:56:36 EDT 2013||Melinda McSorley||Littleton, CO|
|3607||Mon May 06 17:47:56 EDT 2013||Wesley Lemont||Irving, TX|
|3606||Fri Mar 08 08:44:11 EST 2013||Angele Fahey||midwest City, OK|
|3605||Wed Feb 20 22:30:36 EST 2013||Maria Rose||Watertown , MA|
|3604||Wed Feb 20 21:10:28 EST 2013||Natalie Cohen||Lexington, MA|
|3603||Sun Jan 06 19:33:53 EST 2013||Anonymous||Wellington, NZ, ot||you scumbags!|
|3602||Sun Nov 18 18:50:52 EST 2012||chris wu||monterey park, CA|
|3601||Wed Nov 14 21:18:56 EST 2012||Paul Acker-Taxis||Placerville, CA|
|3600||Wed Sep 05 12:33:38 EDT 2012||Anonymous||Smithville, MS|
|3599||Wed Sep 05 12:33:37 EDT 2012||Chelsea Bucci||Smithville, MS|
|3598||Wed Aug 15 05:03:55 EDT 2012||Anonymous||pacific pines, ot||i will save the lorax|
|3597||Fri Aug 10 11:37:11 EDT 2012||L Gols||Natick, MA|
|3596||Sun Jun 24 13:51:07 EDT 2012||Carey Fiorello||Lockport, NY|
|3595||Thu Jun 21 01:05:16 EDT 2012||Anonymous||leawood, KS|
|3594||Mon May 28 03:28:06 EDT 2012||Anonymous|
|3593||Thu May 24 10:57:27 EDT 2012||Catherine Larrabee||Glen Ellyn, IL||Long live the Lorax!!|
|3592||Tue May 22 02:16:16 EDT 2012||Joseph Hiles||Columbus, OH|
|3591||Mon May 21 17:46:17 EDT 2012||Marisel Gabourel||Davis, CA|
|3590||Wed May 02 12:17:26 EDT 2012||Charles Vaughan||Schofield Barracks, HI|
|3589||Wed May 02 10:35:49 EDT 2012||June Mcmahill||Glenwood, IA|
|3588||Wed May 02 09:58:00 EDT 2012||Jo Ann vaughan||Thomasville, GA|
|3587||Wed May 02 09:09:40 EDT 2012||Anonymous|
|3586||Wed May 02 08:30:20 EDT 2012||Alison Unger||Macon, GA|
|3585||Wed May 02 08:16:39 EDT 2012||Trinke Vaughan||College Park, GA|
|3584||Mon Apr 30 05:33:24 EDT 2012||Anjanie Gurdass - Bagaloo||Trinidad and Tobago, ot|