A brand new study has found that watching SpongeBob SquarePants has a negative influence on preschoolers' executive function.  And now Nickelodeon has admitted the show was “expressly designed to entertain 6-to-11-year-olds” and never intended for younger children.  But if that’s the case, why does Nickelodeon promote the show extensively to toddlers and preschoolers through licensed products like sippy cups, toddler toys, bedding, clothes and Happy Meal promotions at McDonald’s?

Please take a moment to tell Nickelodeon CEO Cyma Zarghami to shelve the SpongeBob preschool merchandise.

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