Tell Kmart: Stop Stealing Taxpayer-Funded Class Time
Kmart is stealing from you.
This fall, Kmart will be advertising extensively on the in-school network Channel One News. As if forcing students to watch TV commercials in school isn’t bad enough, Kmart will be using its in-school ads to promote “First Day 2,” a web-based series created by the retailer to promote back-to-school clothing. In other words, Kmart is usurping school time, paid for by your tax dollars, to advertise its own advertising to a captive audience of schoolchildren.
It's time to put advertisers on notice so we can end Channel One's reign in schools. Please tell Louis J. D'Ambrosio, the CEO of Sears (Kmart’s parent company), to stop advertising on Channel One. (To learn more about this campaign, please visit http://www.commercialfreechildhood.org/actions/kmartchannelone.html.)