Campaign for a Commercial-Free Childhood

A Projects of Third Sector New England



	Tell Big Food CEOs: Stop Sabotaging Food Marketing Guidelines Government agencies led by the Federal Trade Commission have proposed voluntary guidelines for food marketing to children. The guidelines are far from perfect—real regulation with enforcement mechanisms is the best way to improve the food environment for children—but they represent an important step. The food and advertising industries are aggressively lobbying Congress to kill the guidelines. Will you take a moment to write to the Big Food CEOs and let them know you won’t support companies standing in the way of this important effort to improve children’s health? Click here to learn more. Your email will be sent to: Bernardo Hees, CEO, Burger King; Denise Morrison, CEO, Campbell Soup Company; Muhtar Kent, CEO, Coca-Cola Company; Jeff Mochal, ConAgra Foods, Inc.; Gary Rodkin, CEO, ConAgra Foods, Inc.; Michael Neuwirth, Dannon Company; Gustavo Valle, CEO, Dannon Company; Kendall Powell, CEO, General Mills, Inc.; John Bilbrey, CEO, Hershey Company; Mark Baynes, VP, Global CMO, Kellogg Company; Christopher J. Doherty; VP and Associate General Counsel Regulatory, Kraft Foods Global, Inc.; Neil Golden, Senior VP of Marketing, McDonald's USA. LLC; Scott Remy, Senior VP, Communications, Nestle USA; Indra K. Nooyi, CEO, PepsiCo; Jennifer Mennes, Director of Media and PR, Post Foods, LLC; Jon Harris, Senior VP, Global Communications, Sara Lee Corp; Paul Polman, CEO, Unilever. Subject: Your Letter: Dear CEO, I'm appalled that your company is lobbying aggressively to kill the Interagency Working Group's proposed voluntary guidelines on food marketing to children. Food marketing works; studies show it and companies know it—or else they would not spend $2 billion a year on marketing food to children. And despite a lot of hoopla about the food industry's self-regulatory program, the vast majority of foods marketed to children are still are of poor nutritional quality, according to several studies. It's shameful that many companies are using their vast resources to undermine an important effort to improve children’s wellbeing. I urge you to work with the Interagency Working Group on Food Marketed to Children—not against it. The IWG marketing guidelines are much needed to support child nutrition, address childhood obesity, and support parents' efforts to feed their children healthfully. The money I spend to feed my family this year will not be going to companies that actively work to undermine children’s health. Sincerely, Frito-Lay Media Inquiries PepsiCo, Inc. Jennifer Mennes Director of Media and PR, Post Foods, LLC Jon Harris Senior VP, Global Communications, Sara Lee Corp Media Contact Unilever Comments Unilever Consumer Inquiries Kraft Foods Global, Inc. Neil Golden Senior VP of Marketing, McDonald's USA. LLC Nutrition Info McDonald's USA. LLC Scott Remy Senior VP, Communications, Nestle USA Media Inquiries PepsiCo, Inc. Media Inquiries Kellogg Company VP and Associate General Counsel Regulatory Kraft Foods Global, Inc. Gustavo Valle CEO, Dannon Company Media Inquiries General Mills, Inc. Kendall Powell CEO, General Mills, Inc. John Bilbrey CEO, Hershey Company Michael Neuwirth Dannon Company Denise Morrison CEO, Campbell Soup Company Muhtar Kent CEO, Coca-Cola Company First Name* Last Name* Email* Street* Street 2 City* State/Province* Zip/Postal Code* Sending your message, please wait ...