Disney is taking cradle-to-grave marketing to a new low, branding babies literally at birth.

The company has hired Our365–a newborn photography service/marketing firm–to promote its new Disney Baby line in maternity hospitals around the country. Moms who request a newborn portrait during their hospital stay are pitched Disney Baby by their photographer, given a branded onesie, and encouraged to sign up for email alerts from DisneyBaby.com.  

It is reprehensible for Disney to inject itself into the relationship between a mother and her baby at birth.  Please take a moment to tell Disney to stop its hospital marketing scheme immediately.

Your message will be sent to:

Robert Iger, President and Chief Executive Officer of The Walt Disney Company
Norma Blatto, Chief Marketing Officer, Our365 (the company Disney is paying to do its maternity ward marketing).