Tell PBS: Stop Selling Kids on Fast Food
Last year, the popular PBS Kids show Martha Speaks entered into a 4-year agreement with fast food purveyor Chick-fil-A. The campaign, whose stated goals include to “reach children” and “drive brand preference and restaurant traffic,” includes 15-second ads for Chick-fil-A before and after Martha Speaks TV episodes; advertising on PBSKids.org; and in-store promotions at more than 1600 Chick-fil-A locations. In 2011, an astounding 56 million Chick-fil-A Kid’s Meals were distributed in Martha Speaks co-branded bags.
And in the hopes of attracting other sponsors looking to target children, PBS even nominated the Chick-fil-A promotion for a kids marketing award.
PBS deserves tons of awards. But not for selling kids on fast food. Please take a moment to urge Paula Kerger (President and CEO of PBS) and Jon Abbot (President and CEO of member station WGBH) to end their Martha Speaks/Chick-fil-A partnership.
I urge you to stop using the popular PBS show Martha Speaks to market Chick-fil-A fast food to children. It is bad enough that children are now subjected to 15-second advertisements before and after their favorite PBS shows. But, according to PBS’s own marketing materials, the Martha Speaks/Chick-fil-A partnership also leverages the show’s popularity to “reach children” and “drive brand preference and restaurant traffic.” In 2011, an astounding 56 million Chick-fil-A Kids' Meals—which contain as much as 670 calories and 29 grams of fat—were distributed in Martha Speaks co-branded bags.
I am also disappointed that you nominated the campaign for a Cynopsis Imagination Award for advertising to children. Using a beloved character to lure kids to a fast food restaurant is nothing to celebrate.
I support public broadcasting and abhor the ongoing political attacks on funding PBS’s excellent programming. But public television has an obligation to put the wellbeing of children first. Campaigns like the Chick-fil-A/Martha Speaks partnership make it difficult to distinguish PBS from corporate networks that generate profits by selling kids on junk.
Children deserve better. Please end your promotion of Chick-fil-A.
|2748||Sun Apr 28 16:12:32 EDT 2013||Massimo Colautti||Monfalcone (ITALY), ot|
|2747||Fri Apr 12 20:57:16 EDT 2013||Anonymous||La Puente, CA|
|2746||Fri Apr 12 00:11:24 EDT 2013||Emily Larson||Iowa City, IA|
|2745||Fri Apr 12 00:10:50 EDT 2013||Emily Larson||Iowa City, IA|
|2744||Fri Mar 08 08:40:45 EST 2013||Angele Fahey||midwest City, OK|
|2743||Thu Feb 28 17:29:43 EST 2013||olga terlyga||dekalb, IL|
|2742||Sun Feb 24 02:37:07 EST 2013||Anonymous||Castle Rock, CO||As a member of the LGBT community it disturbs me that PBS would support such a homophobic company. Enough is enough.|
|2741||Mon Feb 11 23:35:23 EST 2013||Heather Wright||Simsbury, CT|
|2740||Mon Jan 21 20:09:13 EST 2013||Natalie Cohen||Lexington, MA|
|2739||Wed Dec 26 16:48:10 EST 2012||Bryar Douglas||Canon City , CO|
|2738||Wed Dec 05 23:35:06 EST 2012||basil paulson||Vanouver, WA||I turn to PBS because I fell like I don’t have to screen the programs or worry about advertising. Are you willing to destroy our trust for more money?|
|2737||Wed Dec 05 22:07:24 EST 2012||Anonymous||Cincinnati, OH|
|2736||Mon Nov 26 20:03:26 EST 2012||Lauren Tobin||Marshfield, MA|
|2735||Sun Nov 25 22:20:55 EST 2012||Craig Cook||Santa Rosa, CA|
|2734||Sat Nov 24 21:30:48 EST 2012||Anonymous||Acworth, GA|
|2733||Mon Nov 19 21:53:26 EST 2012||Joy Chambers||Worcester, MA|
|2732||Mon Nov 19 16:50:34 EST 2012||L. Shaffer||Palmer Lake, CO|
|2731||Sat Nov 17 22:52:39 EST 2012||Anna Wilson||Hann, OK||The idea of selling this junk to kids makes my skin crawl. It is just plain wrong on so many levels. Just stop it.
|2730||Sat Nov 17 04:49:50 EST 2012||Anonymous||Larchmont, NY||For goodness sake!!!|
|2729||Thu Nov 15 19:46:44 EST 2012||Melissa Plesh||Emmaus, PA|
|2728||Thu Nov 15 11:46:36 EST 2012||Samantha Longdin||Garnet Valley, PA|
|2727||Thu Nov 15 00:26:41 EST 2012||Jodi Lynn Abel||Powhatan, VA|
|2726||Wed Nov 14 21:04:54 EST 2012||Paul Acker-Taxis||Placerville, CA|
|2725||Tue Nov 13 19:43:58 EST 2012||Brooke Stevens||Plymouth, NH||PBS is a network for children and given the rise of childhood obesity advertisements should be limited and monitored.|
|2724||Tue Nov 13 03:07:07 EST 2012||Matthew McBride||Palm Harbor, FL|