Tell Scholastic: Put the Book Back in Book Clubs
For many of us, Scholastic's in-school book clubs -- the monthly flyers distributed in classrooms -- played an important role in our childhood by providing the opportunity to purchase low-cost, high-quality literature.
But something has changed. Scholastic's book clubs have become a Trojan horse for marketing toys, trinkets, and electronic media—many of which promote popular brands. A review by CCFC of Scholastic's elementary and middle school book clubs found that one-third of the items for sale are either not books or are books packaged with other items such as jewelry and toys. Items sold by Scholastic in 2008 included the M&M's Kart Racing Wii videogame, the Princess Room Alarm, Monopoly® SpongeBob SquarePants™ Edition computer game, lip gloss and a Hannah Montana bracelet.
Please take a moment to tell Scholastic it’s time to return to selling books – and only books – through their in-school book clubs.
Your message will be sent to Richard Robinson, CEO of Scholastic, and Judy Newman, President of Scholastic Book Clubs.
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