Protect forests from SFI's certified greenwash!

Sierra Trading Post and Hanna Andersson think that using the Sustainable Forestry Initiative (SFI)'s logo on their catalogs makes them "forest friendly." But, it is just not true. The SFI is bad for our forests.

SFI is funded by the timber industry. SFi has certified as "forest-friendly" more than 98% of the forests they've audited since 2004. Not one audit acknowledges any major issues—such as soil erosion, clearcutting, water quality, or chemical usage—that are known to be problems with large-scale timber operations.

Equally shocking, the SFI label you see most often, the Fiber Sourcing label, requires zero tracking of a product’s forest origins. How can they say it's 'good for forests' (SFI's motto) if they don't even know where it came from?

Tell Sierra Trading Post and Hanna Andersson to ditch SFI and work with ForestEthics to support intiatives that really protect our forests.

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Sierra Trading Post

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Hanna Andersson

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