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The United Nations estimates that two-thirds of the world's population will not have enough water in 2025 unless something is done. For the village of Mehdiganj, India, that bleak future is already here. Located in northeastern India, Mehdiganj has suffered water shortages for years, due in part to Coke's irresponsible and dangerous actions in their community.
Coke is expanding aggressively into the bottled water industry. Through water depletion, pollution, and price gouging, Coke's practices threaten water supplies around the world. Coke is dramatically depleting groundwater in India with little regard for the impact on communities. In rural India, when wells dry up or water is diverted from irrigation to a Coke factory, people's lives are put at risk.
In Plachimada, Coke's illegal water extraction dried up hundreds of public hand-pump wells and squeezed irrigation supplies—leading the Kerala High Court to rule that groundwater is common property, and to impose limits on corporate use of water.
Coke must stop draining water from local communities. For starters, the soft drink giant must:
Never reopen its plant in Plachimada,
Close its plant in Mehdiganj, and
Pay back affected communities for the damages it has inflicted.
What you can do:
Join people around the world and resist the attempts by corporations to dictate who has water and who doesn't. Right now, Corporate Accountability International is raising awareness among the U.S. public of the dangerous reality behind the image of bottled water and pressuring the corporations that profit from it. Take action today and join this growing movement challenging the bottled water industry and its irresponsible and dangerous actions.