| Registration | Questionnaire | Presenter Signup | Final Agenda | Sponsorship | Hotel Accomodations |
Final Agenda
Breakout Session Tracks: To better serve the diverse needs of our conference attendees, we’ll be dividing several portions of each day into concurrent breakout sessions based on three common tracks. In all three tracks and in each session, you’ll have the opportunity to get hands-on training, hear case studies and best practices from peers, and have an opportunity to help shape the development of Salsa. The three tracks are:
- Tools + Strategies: Learn how to more effectively use online tools and strategies to enhance your advocacy,
outreach, communications, and fundraising efforts. We’ll have a session (or two!) on each of our core tools
including: Supporter and Member Management, Email, Advocacy, Fundraising, Events, and Metrics. - Customizations + Integrations: Learn how to customize and extend the Salsa platform to achieve your online goals. From Joomla, Drupal, Plone, Salesforce, Catalist, Mobile apps, and more… there will be no shortage of opportunities to explore the integrations that have been done and that are coming down the pike. In this track, you’ll also learn how to customize Salsa to suit your unique needs, including custom reports, dashboards, workflows, and custom applications.
- Technical: Calling all developers, geeks, and accidental techies! This is your chance to dig in and learn how to use our APIs and program complete custom applications on top of the Salsa platform.
| Date | Start Time | End Time | Activity & Presenters |
| Thursday June 26 | 8:30 AM | 9:30 AM | Registration |
| 9:30 AM | 10:30 AM | Welcome Session & Intro to Salsa CommonsApril Pedersen, DIA |
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| 10:30 AM | 11:00 AM | Introductions / Break | |
| 11:00 AM | 12:30 PM |
Fundraising: Raising More Money. A clear picture of the strategies, tools, and techniques involved in a successful online fundraising campaign (Tools + Strategies) Courtney Ussery and Katherine Watier, OMP |
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Open Source Content Management Systems: Get an inside look at successful Drupal and Joomla + Salsa projects (Customizations + Integrations)Pradeep Suthram, PICnet |
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An Introduction to the Salsa API and Salsascript: Take Salsa up a notch by creating custom packages and applications using the Salsa API and our new programming language, Salsascript (Technical)Chris Lundberg, DIA |
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| 12:30 PM | 2:00 PM |
Lunch + Community Spotlight Katie Bethell (Kristen Rowe-Finkeiner via video), Moms Rising |
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| 2:00 PM | 3:30 PM | Cheap, Quick, and (Sometimes) Dirty: Creating integrated online campaigns using offthe- shelf parts (Customizations + Integrations)David Taylor, Radical Designs |
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Building a Complete Campaign: Pulling the Pieces Together and Getting Heard (Tools + Strategies)Cristen Perks, EchoDitto |
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| 3:30 PM | 3:45 PM | Break | |
| 3:45 PM | 5:00 PM | The Nuts & Bolts of Salsa: Your opportunity for small-group training and Q&A Sessions with DIA staff. Attend one or float in between to get all your particular questions answered. Importing lists: Sarah Osmer |
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Actions. Engaging your supporters and affecting change with online advocacy campaigns (Tools + Strategies)Janan Compitello, Douglas Gould |
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Panel: Voter Engagement + Using the Election Cycle to Strengthen Membership OrganizationsJudith Freeman, NOI |
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| 5:00 PM | 6:00 PM | Wine Reception in the Palomar Lobby | |
| 7:30 PM | 11:00 PM | Salsa Party sponsored by OMP! Salsa Band, Cocktails, and Tapas provided. OPEN TO ALL |
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| Date | Start Time | End Time | Activity |
| Friday June 27 | 9:00 AM | 10:00 AM | Affinity Roundtables Have your morning coffee and connect with other organizations in your field. Whether that’s all the environmental organizations having a discussion on collaborative campaigns, media organizations discussing best practices, peace groups discussing how to coordinate on the next large-scale event...This is your opportunity to expand your peer network and discover ways you can collaborate through the use of technology. |
| 10:00 AM | 11:00 AM | Keynote Address: Lawrence Lessig, Change Congress | |
| 11:00 AM | 12:30 PM | Email Communications: How to set up / amp up / screw up your email messages (Tools + Strategies)Marc Laitin, Independent Consultant |
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Multimedia: Using Video and Mobile to Rev Up Your Campaigns (Customizations + Integrations)Jed Alpert, Mobile Commons |
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Extending Salsa. See examples of new tools and even an entire cutting-edge website created in SalsascriptChris Lundberg, DIA |
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| 12:30 PM | 2:00 PM | Lunch: A Network In Action Advocacy 2.0: How the DIA community can leverage the network to achieve greater results. A sneak peak at where things are headed. Marty Kearns, Green Media Toolshed, Net-centric Campaigns |
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| 2:00 PM | 3:15 PM | Metrics and Evaluation: getting the information you need out of Salsa and evaluating your results (Tools + Strategies)Roz Lemeiux, Independent Consultant / Moms Rising |
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Peer-to-Peer Fundraising + Events: handing over the reigns to your supporters: Examples of peer-to-peer fundraising and distributed events (Tools + Strategies)Kip Williams, DIA speaking on behalf of the League of Young Voters |
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Web 2.0: Building, Growing, and Sustaining a Vibrant Online Community – How to Reach Beyond Traditional Tools into the Web 2.0 Sphere (Customizations + Integrations) Alan Rosenblatt, Center for American Progress |
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| 3:15 PM | 4:00 PM | The Nuts & Bolts of Salsa Part 2: Your opportunity for small-group training and Q&A Sessions with DIA staff. Attend one or float in between to get all your particular questions answered. The anatomy of email delivery: Andy Tomasello |
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| 4:00 PM | 5:30 PM |
Closing Session:
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| 5:30 PM | 6:30 PM | Happy Hour Reception, Palomar Lobby |
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